This is a collection of designs to showcase the evolution of my design work from logos for small businesses, writers, groups, and organizations.
Branding for the Zeu Crypto community led by two emerging Venezuelan entrepreneurs that keep a pulse on the crypto/NFT/metaverse world to help guide new investors looking for the best ROI.
“Zeu” is short for Zeus, and the people that join their community are “Olympians”; therefore, the icon for the brand represents Mount Olympus and the heights that their community can be taken to with Zeu Crypto. The detail defining the “mountain” is in the shape of a lightning bolt to further reinforce the power of the Greek God, Zeus, to be associated with ZeuCrypto.
Created a logo and social media branding for a group of Gen Z Venezuelan cousins looking to show off their chops in the kitchen and create some extra revenue during the pandemic with some tasty food drops. Give them a follow for some on IG for some food inspo @primostestkitchen
This was a rebrand for a small clothing boutique based in LA. Their original brand was called “Coffee Break Shop”; therefore, the rebrand includes a nod to coffee with the circular watermark that represents a clean take on a “coffee stain.”
Mixtape Venus is a book by Dana Kinsey that is a mixtape/compilation of poems that make up a woman (Venus/goddess). These poems define who she is as a woman/mother/artist with music being a major theme throughout. As a result, I worked with the book cover illustrator to pick out fonts and colors to ensure we captured the essence of Dana Kinsey in her book.
Created a YouTube series poster for a show called “The Post Age” to help showcase the main protagonists and the vibe of the characters and the show. Coming Soon.
Logo for student group agency in last advertising capstone class at UT Austin. We were team 8, so I created this fun logo that integrated our designated number into the design.
Logo design for student media agency (with focus in entertainment marketing) for media investments class project.
Another student group agency logo design (my very first, so don't judge). I created the logo after chatting with the team and figuring out we all watched Mad Men and had some sort of interest in the Mad Hatter.
Shirt design that won first place in the Google BOLD Internship Shirt Design Competition. Design was printed on T-shirts for all interns and mentors that summer.
Was chosen to create poster design for promotion of the Google Business Intern Talent Show.
After winning the shirt design competition, was reached out by a mentor to help with create poster design to help a Google organization with recruitment.
My stab at an infographic to help consolidate info on one page about "The Digital Hispanic Consumer" that would be relevant to Googlers when pitching specific AdWords features.
Design for McCombs swag.
Shirt design for McCombs School of Business during the 2015-2016 school year.
Poster design to help promote speakers to the weekend conference in UT Austin.
Display banner design.
I collaborated with one of my favorite copywriters turned film writer/director, Merced Elizondo, to concept the look and feel of his movie and art directed branding for all of the movie’s marketing materials. See below for movie description:
These designs were created in my Art Director Seminar class as an exercise to express in three posters the essence of a product. Phillips Hue was chosen as the muse and the benefit is highlighted differently in each poster to show the versatility of the lightbulb that can be controlled wirelessly by the touch of a button from a mobile device.
Co-AD: Natalie Rodgers
Objective: Generate awareness towards the new Nest Thermostat.
Insight: Nest Thermostat does the tedious work for you, so you don't have to.
Target: New homeowners (especially newlyweds) interested in the latest tech and being environmentally conscious.
Campaign created for Nest Thermostat, a smart thermostat that monitors your living habits and caters your home or apartment climate to your personal preferences. This campaign depicts how homeowners will rejoice on the fact that they'll finally be able to "Keep Living" with a thermostat they can easily control without them having to worry. Nest will continue to think for itself and help its owner save energy and money.
If I could live off fruits, I would. So, naturally, I was inclined to choosing a fruit whenever my art direction seminar was assigned the task to create our own custom font. I've always had a secret love for Kiwi's, the struggle is getting the skin off because you can't just wash off the dirt and pesticides and take a bite. However, in this project I decided to keep the skin and show off the combination of colors as an example of how nature continues to amaze us with it's beauty.
Kiwi Bold Font radiates nature and the pure inner core we all posess, surrounded by flecks of temptation. It represents the potential to spread energy, and consists of a brown fence that contains bright green hues with spontaneous black details surrounding a sweet, white core.
Process of creating alphabet out of Kiwi slices
Materials:
Kiwis
Exacto Knife
Paring Knife
Cutting Board
