The Hispanic Business Student Association

Member 2012-2013
Chair of Public Relations 2013-2014
Executive Board Officer of Public Relations 2014-2015

Each year a new Director of Public Relations steps in and has creative liberty over the mantra used throughout the next school year. After having #justHBSA (2012) and #alldayHBSA (2013), it was time for something that encompassed how it feels to be a part of this organization. I was inspired that summer by the Adidas 'all in or nothing' campaign by TBWA\Chiat\Day LA during the FIFA 2014 Brazil World Cup, and, subsequently, I, along with my PR Commitee, came up with: #allinHBSA. Because you give it your all when you're in this organization.

As you can see in several of my pictures and videos above, the passion each member has for the organization is palpable. This organization isn't just an extracurricular to add to a resume, it becomes what you live and breathe every day with your fellow college peers--or familia, as we like to call each other. And finally, it's a way to express yourself, build yourself academically and professionally, and give back to the community. 

Company Night Career Fair Branding

Promotional Videos