So, last wednesday my boyfriend I were walking back to my apartment in a hurry to go make something to eat real quick before both of our org meetings. All of a sudden we're stopped in our tracks when some guy outside of the Co-Op food truck entrance say, "Wanna take a a picture with a Llama? Right here in Austin! Seriously, look at this picture I took with a llama!" He takes his phone out and I see a picture of him riding on a llama like he had said. Then, they hook me and my boyfriend into learning more about the llama picture when they tell us to "take a picture and get a $5 voucher for one of the food trucks." I was sold, I got a cool picture and free food. I'm a hungry college student, what more could I want?

As I approach the back of the food truck area I finally see the set up. There were two huge chalk designs laid out in the food truck parking lot where they were drawn to the point where they look 3D depending from what angle you take a picture. One depicted a llama walking through the mountainous terrain in Peru, while the other had a Vespa zooming past a European landscape. Then at the bottom I saw Verizon's logo followed by a hashtag #globalreadychallenge. I think, this is genius. Verizon found a fun and easy way to promote their latest service and are targeting a diverse pool of students here at the University of Texas. Either you're multi-cultural, international or planning to study abroad, this is a feature students at UT would consider very useful. And it was a fun way to promote the idea. Once you got your picture taken you would submit the picture to their site and were free to put the picture and promote the hashtag to spread awareness of the global service Verizon provides.

This definitely has given Verizon some visibility in my eyes. My cellphone carrier is AT&T, one of the leading cellphone carrier brands; however, I have yet to be approached this intimately by the brand. The most I've ever gotten is snail mail. If it weren't for the fact that I have 2 year contract with AT&T I would consider going with Verizon due to the recent efforts they've implemented to cleverly promote their service.